Does your Marketing deliver the expected results?

 

Does your Marketing deliver the expected results? Is your Marketing optimally positioned in all functions (analog and digital)? Does your Marketing make a significant contribution to the success of the business?

Marketing can be much more than a support function. Marketing is a business partner and sometimes even a game changer. In successful companies Marketing is seen as an investment, not a cost factor.

This is the mindset of Marketing with Impact. Every day, in every project, in every function and throughout the entire process - from strategy and planning to implementation and performance measurement.

In a nutshell, I support your company - as an executive consultant, a coach or temporarily as an interim manager. Competent, fast and result-oriented!

 

Marketing with Impact. That is my value proposition!

In the areas of Marketing and Corporate Communications, I offer many years of experience in specialist and management functions. I cover all building blocks, from market research, strategy and planning to the development of content, the coordination of creative execution (analog and digital) and performance measurement. Storytelling, leadership communications and employer branding are also topics I have been responsible for in many functions and projects.

The unique combination of my many years of professional experience in specialist and management functions, my strong understanding of the product, solution, and plant engineering business in an international context and my ability to quickly familiarize myself with new topics and to navigate through complex structures, is what particularly distinguish me.

 
 
 
 

Consulting

It would be a great pleasure to consult and support your company and/or your marketing teams in specific projects. Based on your requirements, I also offer customized workshops and/or coaching sessions for your marketing teams.

 

  • Assessment of marketing organizations and identification of recommendations for action
  • Audit of a marketing function in a partner company, joint-venture, or subsidiary
  • Development of a brand strategy in preparation of an acquisition
  • Development and implementation of a marketing strategy for new business segments and business models
  • Development of storytelling for a corporate program, a trade show appearance and/or an external or internal event
  • Development of a customer excellence program (incl. creating touchpoint surveys)
  • Development of leadership communications programs
  • Review of digital strategy (incl. social media, website performance and e-commerce).
 
 
 
 

Interim 
Management

Interim managers bridge management bottlenecks and take on temporary positions on the upper management level with authority. They offer guidance and lead cross-functional strategic projects. Interim managers set new impulses. They work independently and give companies measurable competitive advantages through flexibility, know-how and additional resources. 

As an interim manager, I support you in specific assignments in the areas of Marketing and Corporate Communications - reliable, result-oriented and efficient. With every assignment, I can make a measurable contribution to the business success of your company.   

 
 
 

Ben­efits

  • My customers can request additional capacities at short notice, in a management function or in project management. Based on my availability, a start is possible within a few days.
  • My customers receive my know-how, new ideas and an external point-of-view, combined with a lot of international experience.
  • My customers obtain successful implementation and measurable results.
  • My independence from internal structures and given frameworks is a good foundation for the best solution.
  • My customers get to work with a defined, transparent cost framework. 

You can find more information about the interim manager industry and valuable insights on the website of the Dachgesellschaft Deutscher Interim Manager e.V. (DDIM).

 
 
 

 
 

Projects

With many years of professional experience in the fields of Marketing and Corporate Communications, I offer measurable added value to every company. My know-how is not only based on acquired knowledge but is the result of a multitude of successfully implemented projects in a national and international context. 

Below you will find a few examples. 

 
 
 
 

Profile

The combination of many years of professional experience in the field of marketing and corporate communications, the profound understanding of product, solutions and service business in an international context, and my ability to navigate complex structures in a result-oriented manner, is what distinguishes me the most. I quickly can set new impulses and make a significant contribution in any company.

 
 
 
 

Professional experience

  • 07/2020 until today

    Marketing Consulting and Interim Management (self-employed), Herborn/Hachenburg, Germany

  • 03/2011 – 06/2020

    Executive Vice President Marketing, Rittal GmbH & Co. KG, Herborn, Germany

    (200 employees, EUR 30 million budget p.a.)

  • 07/2009 – 02/2011

    Vice President Corporate Communications, Siemens AG, Erlangen, Germany

    (90 employees, EUR 25-30 million budget p.a.)

  • 07/2006-06/2009

    Vice President Corporate Communications, Siemens Canada Limited, Toronto, Canada

    (10 employees, EUR 3-5 million budget p.a.)

  • 10/2000-06/2006

    Vice President Corporate Advertising, Siemens AG, Munich, Germany

    (15 employees, EUR 15-30 million budget p.a.)

 

From 1988 to 2000, I held various expert and management positions in Sales and Marketing. The sales-related focal points were key account management, business development, and partner marketing. 

 
 

Associ­ations

  • Bundesverband Industrie Kommunikation e.V. (bvik)
  • Bundesverband der Kommunikatoren e.V. (BdKom), bis 2019 Bundesverband der Deutschen Pressesprecher e.V.
  • Dachgesellschaft Deutsches Interim Management e.V. (DDIM)
  • Member of the “Branding and Strategic Planning Council”, Canadian Marketing Association (CMA) – 2008-2009
  • Member of the Advisory Board of the Bayerischer Rundfunk Werbung (BRW) – 2005-2006
  • Member of the Deutscher Werberat – 2002-2006
  • Board Member of the Zentralverband der Werbewirtschaft Deutschland (ZAW) – 2002-2006
 
 
 
 

Contact

Are you looking for support or advice in the field of Marketing or Corporate Communications?

I would be delighted to support your company and marketing department on the journey to more Marketing with Impact.

You can contact me via e-mail dirkmiller@consulting-miller.com or you may call me directly at +49 170-8159316.

I look forward to hearing from you.